It took only eight months for The Mark Group to take Boston Proper from its initial Web site to the more robust one. "The first site went up in April of 1999, by September of that same year we were starting to create a more dynamic and vibrant site that was an extension of the Boston Proper brand and image; and by December of 1999, our new site was up and running," recalls Pappert.
The Mark Group - Branded Online (2,303 words)
It took only eight months for The Mark Group to take Boston Proper from its initial Web site to the more robust one. "The first site went up in April of 1999, by September of that same year we were starting to create a more dynamic and vibrant site that was an extension of the Boston Proper brand and image; and by December of 1999, our new site was up and running," recalls Pappert.