Next the company launched sites for Charles Keath and Boston Proper on the same basic platform. "We then reversed our strategy," explained Miller. "For the more dynamic Web site upgrade, we decided to start with Boston Proper first."
All Systems Go for Boston Proper
To move toward a more dynamic site, according to Miller, the first step was to purchase a base e-commerce package and have it fully customized. The Mark Group chose software and integrated it with the company's back-end systems, including CommercialWare's retail.dot.commerce. "The Web site was integrated real-time into fulfillment software, so that regardless of whether an order comes in via phone, mail or Web, it is processed into one system," explains Scott Bryant, vice president, operations. "This makes order handling seamless and makes it easy to track delivery status information."
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The Mark Group - Branded Online (2,303 words)
Next the company launched sites for Charles Keath and Boston Proper on the same basic platform. "We then reversed our strategy," explained Miller. "For the more dynamic Web site upgrade, we decided to start with Boston Proper first."
All Systems Go for Boston Proper
To move toward a more dynamic site, according to Miller, the first step was to purchase a base e-commerce package and have it fully customized. The Mark Group chose software and integrated it with the company's back-end systems, including CommercialWare's retail.dot.commerce. "The Web site was integrated real-time into fulfillment software, so that regardless of whether an order comes in via phone, mail or Web, it is processed into one system," explains Scott Bryant, vice president, operations. "This makes order handling seamless and makes it easy to track delivery status information."