Continue to your page in 15 seconds or skip this ad.
The Retailer's Source for Content & Community
Copyright © 2024 NAPCO Media. All Rights Reserved.
The Retailer's Source for Content & Community
The Mark Group - Branded Online (2,303 words)
The very first site for The Mark Group was a static site for Mark, Fore & Strike, which made its debut in December 1998. The site was essentially an electronic order form without any real-time inventory capabilities. Mark, Fore & Strike shoppers reacted favorably to the site during a four-month assessment period that included three months of online selling. "This exercise gave us an indication that it was worth investing further in this medium," says Miller.