The biggest challenges Boston Proper has faced with the site have been technology related. "We discovered some browser-related problems early on," recalls Pappert. "Shoppers without 56k access were having difficulty loading our pages. And AOL presented its own challenges."
Hartzell adds, "Speed is always an issue for Web shoppers. People don't want to wait for pages to load. The site wasn't as fast as we would have liked, so we made some major adjustments to our servers, the weight of the graphics on our pages and of our product images. This was right after our launch. As soon as we fixed these issues, sales jumped."
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The Mark Group - Branded Online (2,303 words)
The biggest challenges Boston Proper has faced with the site have been technology related. "We discovered some browser-related problems early on," recalls Pappert. "Shoppers without 56k access were having difficulty loading our pages. And AOL presented its own challenges."
Hartzell adds, "Speed is always an issue for Web shoppers. People don't want to wait for pages to load. The site wasn't as fast as we would have liked, so we made some major adjustments to our servers, the weight of the graphics on our pages and of our product images. This was right after our launch. As soon as we fixed these issues, sales jumped."