Pappert says, "We send an e-mail update to communicate with our opt-ins every two weeks. It might be a new merchandise preview, news about a sale, or something on the lighter side like a holiday poem. But, we're very conscious of not over mailing."
Expect more e-mail activity from Boston Proper in the future. Now that the company has a decent-sized e-mail file, it is starting to segment it for targeting. "We're also working with Abacus and Z-24 and will use some of their e-mail names for a campaign shortly," says Miller.
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The Mark Group - Branded Online (2,303 words)
Pappert says, "We send an e-mail update to communicate with our opt-ins every two weeks. It might be a new merchandise preview, news about a sale, or something on the lighter side like a holiday poem. But, we're very conscious of not over mailing."
Expect more e-mail activity from Boston Proper in the future. Now that the company has a decent-sized e-mail file, it is starting to segment it for targeting. "We're also working with Abacus and Z-24 and will use some of their e-mail names for a campaign shortly," says Miller.