E-mail also has become part of the ordering process for orders taken online and off. "We give e-mail confirmation of orders to people who provide us with e-mail addresses," says Bryant.
The company has built a file of more than 200,000 e-mail addresses from its customers. Customers who provide an e-mail address can do so in three ways, creating a three-level opt-in: 1. those who just want information about their orders; 2. those who want information and offers from Boston Proper; and 3. those who want information and offers from other marketers, as well.
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E-mail also has become part of the ordering process for orders taken online and off. "We give e-mail confirmation of orders to people who provide us with e-mail addresses," says Bryant.
The company has built a file of more than 200,000 e-mail addresses from its customers. Customers who provide an e-mail address can do so in three ways, creating a three-level opt-in: 1. those who just want information about their orders; 2. those who want information and offers from Boston Proper; and 3. those who want information and offers from other marketers, as well.