Today, a top goal for Tiernan and his management team is to create a pleasurable and seamless customer shopping experience on the Web.
The Mark Group believes in the future of the Internet and has big Web plans for the future. Currently, Boston Proper generates more than 15 percent of its total sales via the Web. "We project that more than 45 percent of our business will be conducted over the Internet within three to four years," says Seth Miller, chief operating officer. "Our whole business strategy is to serve the large baby boomer demographic and make shopping effortless and convenient for our customers. We saw that the baby boomers were adapting quickly to technology. Through the Web, we felt that there was an opportunity to reduce mailings and phone orders and that some of our customers might even favor the Web."
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The Mark Group - Branded Online (2,303 words)
Today, a top goal for Tiernan and his management team is to create a pleasurable and seamless customer shopping experience on the Web.
The Mark Group believes in the future of the Internet and has big Web plans for the future. Currently, Boston Proper generates more than 15 percent of its total sales via the Web. "We project that more than 45 percent of our business will be conducted over the Internet within three to four years," says Seth Miller, chief operating officer. "Our whole business strategy is to serve the large baby boomer demographic and make shopping effortless and convenient for our customers. We saw that the baby boomers were adapting quickly to technology. Through the Web, we felt that there was an opportunity to reduce mailings and phone orders and that some of our customers might even favor the Web."