Another feature the company has introduced to the Boston Proper site is "lifestyle" navigation techniques. "Lifestyle shopping," explains Miller, "is browsing by the functionality of the clothes." For example, the entire Boston Proper workout collection is found under the "On the Move" area of the "Shop by Lifestyle" section of the site. "The Boston Proper Web site provides almost 10 times as many items as the Boston Proper catalog, all available for order. [Bostonproper.com features more than 2,500 items, whereas a the catalog usually has 250 items.] So, we needed a way to make the site easily searchable for shoppers," says Miller.
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The Mark Group - Branded Online (2,303 words)
Another feature the company has introduced to the Boston Proper site is "lifestyle" navigation techniques. "Lifestyle shopping," explains Miller, "is browsing by the functionality of the clothes." For example, the entire Boston Proper workout collection is found under the "On the Move" area of the "Shop by Lifestyle" section of the site. "The Boston Proper Web site provides almost 10 times as many items as the Boston Proper catalog, all available for order. [Bostonproper.com features more than 2,500 items, whereas a the catalog usually has 250 items.] So, we needed a way to make the site easily searchable for shoppers," says Miller.