The Mark Group says the key to making the Internet channel of distribution successful for its target market segments is not merely to put up Web sites like the Boston Proper site, but to revolutionize the customer's overall shopping experience. Among the ways the company did this, was being one of the first in the industry to utilize the dynamic population of Web pages with a real-time link. "This means an item disappears automatically the minute it becomes out-of-stock," explains Miller. "This is possible due to a real-time link to the fulfillment system."
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The Mark Group - Branded Online (2,303 words)
The Mark Group says the key to making the Internet channel of distribution successful for its target market segments is not merely to put up Web sites like the Boston Proper site, but to revolutionize the customer's overall shopping experience. Among the ways the company did this, was being one of the first in the industry to utilize the dynamic population of Web pages with a real-time link. "This means an item disappears automatically the minute it becomes out-of-stock," explains Miller. "This is possible due to a real-time link to the fulfillment system."