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The Mark Group - Branded Online (2,303 words)
Among the ways the site keeps its seductive, edgy feel is by using lots of on-model photography. "Unlike many apparel sites, we don't want to show small, product shots. We want to evoke an attitude," says Pappert. The company has years of photos stored in its digital files. With 95 percent of its product shots on-model, it was easy for the company to utilize Mouse-Over Technology, which allows shoppers to see three or four views of a product simply by moving their mouse.