Overall, the site was designed to provide customers with detailed information, allowing shoppers to see different angles of products (front, back, side), view close-up, fabric swatches and see complimentary accessories right all on the same page, in order to create effortless shopping. The detailed views have decreased return rates, says Hartzell. And according to Pappert, presenting outfits and accessories side-by-side has led to an increase in accessory and shoe sales online vs. the catalog. In addition, average order sizes are also $15 to $20 higher online.
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The Mark Group - Branded Online (2,303 words)
Overall, the site was designed to provide customers with detailed information, allowing shoppers to see different angles of products (front, back, side), view close-up, fabric swatches and see complimentary accessories right all on the same page, in order to create effortless shopping. The detailed views have decreased return rates, says Hartzell. And according to Pappert, presenting outfits and accessories side-by-side has led to an increase in accessory and shoe sales online vs. the catalog. In addition, average order sizes are also $15 to $20 higher online.