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The Mark Group - Branded Online (2,303 words)
"Our goal was to create something that was uniquely Boston Proper. We did not want a cookie-cutter site. We wanted bostonproper.com to be reflective of the brand, and also be able to do functional shopping processes like cross-selling merchandise," says Pappert. "We are not a site designed by engineers, and we didn't want our site to have a bunch of buttons going down a navigational bar on the side.