From there, Pappert and Hartzell held lots of brainstorming sessions with its in-house Web creative team to see what ideas could be applied to the site and further expand their own innovations. One example of an idea gleaned from this process: the "e-mail a friend" feature seen on bostonproper.com today. "We adapted this concept to send an outfit [similar to shopping with a girlfriend and asking, 'What do you think of this dress for next Saturday's party?'], which was not commonplace in the apparel industry when bostonproper.com was re-launched," says Pappert.
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The Mark Group - Branded Online (2,303 words)
From there, Pappert and Hartzell held lots of brainstorming sessions with its in-house Web creative team to see what ideas could be applied to the site and further expand their own innovations. One example of an idea gleaned from this process: the "e-mail a friend" feature seen on bostonproper.com today. "We adapted this concept to send an outfit [similar to shopping with a girlfriend and asking, 'What do you think of this dress for next Saturday's party?'], which was not commonplace in the apparel industry when bostonproper.com was re-launched," says Pappert.