Pappert and Hartzell got their ideas for the re-launch from surfing every site from The New York Times to Victoria's Secret. "We did not want to reinvent the wheel, but we then added our own layer of innovation to these best practices to create the look and feel of the site, as well as develop specialty features," remarks Pappert. In addition, the company hired consultant Lauren Freedman, president of The e-tailing Group, to critique its "toe in the water" test. Freedman gave the Internet team some best practices to follow as they moved the Boston Proper Web project into phase two.
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The Mark Group - Branded Online (2,303 words)
Pappert and Hartzell got their ideas for the re-launch from surfing every site from The New York Times to Victoria's Secret. "We did not want to reinvent the wheel, but we then added our own layer of innovation to these best practices to create the look and feel of the site, as well as develop specialty features," remarks Pappert. In addition, the company hired consultant Lauren Freedman, president of The e-tailing Group, to critique its "toe in the water" test. Freedman gave the Internet team some best practices to follow as they moved the Boston Proper Web project into phase two.