According to Hartzell, creating the site was a similar process to when the company re-launched Boston Proper after its acquisition it in the early 1990s. "We wanted an audacious attitude. We did not want a 'plain vanilla' catalog. Our shoppers are confident, bold. And, just as the catalog did, the site needed to reflect that."
The Mark Group - Branded Online (2,303 words)
According to Hartzell, creating the site was a similar process to when the company re-launched Boston Proper after its acquisition it in the early 1990s. "We wanted an audacious attitude. We did not want a 'plain vanilla' catalog. Our shoppers are confident, bold. And, just as the catalog did, the site needed to reflect that."