From the NRF BIG Show: The Magic of Disney Inside a Retail Space

“Technology doesn't interfere with the shopping experience, it deepens the immersive experience,” Finney said.

A Cross-Channel Environment
Disney realized that for these expensive retail models to work — Finney got a laugh from the audience when he said he the stores cost a little more to build out than a traditional retail location — they must be multichannel. Disney Stores carry roughly 1,200 products, while its online store carries 5,000 plus. The company has linked the two channels by making its e-commerce site available in its retail stores and by linking peer reviews to other stores.