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Joe Keenan
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There's also a space reserved in each store for a Disney square theater, which is designated to be the center of activity for each store. It's here where children can view Disney videos and interact with Disney characters — and where parents can sit down and relax while their children play. This interactive relationship with its brand is exactly what Disney was striving for when it redesigned its retail stores.
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- People:
- Stephen Finney
- Places:
- New York City
- Times Square
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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