From the NRF BIG Show: The Magic of Disney Inside a Retail Space

“An investment in specialty retail is daunting,” noted Finney, recalling the early days of the Disney Store's turnaround. “We couldn't afford for each region to operate as an autonomous business unit.”

Technology Advancements Capture Imagination
Disney Store invested in new digital signage for its store windows. The signage is continually updating (the content is downloaded each day), and is relevant to the particular region and store where it will appear. The company's goal going forward is to have personalized digital signage based on facial recognition and RFID technologies, Finney said.