From the NRF BIG Show: The Magic of Disney Inside a Retail Space

“How do you become the best 30 minutes of a child's day” became the motto for Disney Store. To help answer this question, Disney turned to technology. The company hadn't changed its store design for 20 years — from 1988 to 2008, or as Finney referred to it, “the pink and green design phase,” referencing the overwhelming presence of the two colors in its stores — and it had become stale and dated. The company prioritized a technological investment for its retail stores.