From the NRF BIG Show: The Magic of Disney Inside a Retail Space

With approximately 400 locations around the world, Disney Store has established an international presence. The opening of its new flagship store in New York's Times Square last November had the feel of a movie premiere to it, not the opening of a retail store. But that's the message Disney Store wants to convey to consumers: that its stores are much more than retail spaces. They're places where events happen, and where consumers interact with media of all types as well as Disney cast members.