From the NRF BIG Show: The Magic of Disney Inside a Retail Space

The transformation of Disney Store is paying dividends. Consider the following:

• store traffic is up 20 percent vs. nonredesigned stores;
• redesigned stores are converting 25 percent higher margin customers vs. nonredesigned stores; and
• 99 percent of guests said they would recommend a Disney Store to their friends.

“Specialty retailers need to differentiate the shopping experience vs. mass retailers or else the results will be tragic,” said Finney. But just like a Disney fairytale, this retail story appears headed for a happy ending.