The Local Approach to Creating Just-in-Time Demand

Targeting at the neighborhood level helps to curb wasteful ad spending, eliminating the need to run a costly national campaign that would be irrelevant to most. By reaching prospects at the neighborhood level with digital campaigns, retailers can get much more targeted and serve the right ads to the right prospects at the right time to create demand for a product. For instance, if in-store sales are slow, retailers and the brands they carry can create campaigns that incentivize local consumers to make purchases.