The Local Approach to Creating Just-in-Time Demand

In short, you need to have just the right amount of the right products in stock (historically, Cabbage Patch Kids or Tickle Me Elmos) to keep the hordes at bay in December without having to liquidate a pallet of products in January. While inventory management and the ability to create a “just-in-time” model on the supply side is widely understood, the ability to manage just-in-time demand may keep you from having to offer a free Furby with every $20 purchase come Jan. 15.