Lists: Maximum Help From Limited Resources
The list business is shrinking, but the experts and their knowledge are still there for the asking
Since some multichannel merchants, for instance, no longer have the time, staff or money to go the traditional route of ordering a variety of lists from different vendors, they have to schedule separate merge/purges to prepare names for a printer. Among the co-ops, Abacus now offers its FastPath service to fill this need.
- Companies:
- Abacus
- Direct Media Inc.
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