Lists: Maximum Help From Limited Resources
The list business is shrinking, but the experts and their knowledge are still there for the asking
Abacus often studies clients’ mail plans beyond prospecting to learn how deeply clients’ databases can be mined to reactivate older buyers, or how to get more inquiries to convert to buyers. In the world of consumer lists, this may even mean mining gift recipients to get them to purchase gifts for their friends and families.
- Companies:
- Abacus
- Direct Media Inc.
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