Lists: Maximum Help From Limited Resources
The list business is shrinking, but the experts and their knowledge are still there for the asking
Detailed Circ Planning
More of Direct Media’s catalog clients than ever are turning to the list firm for detailed circulation planning and results analysis. “Without the deep resources provided by our affiliation with our parent company,” Huntoon says, “we’d be unable to carry the staff to provide these services in a cost-effective manner — for either ourselves or, in the long run, for our clients.”
- Companies:
- Abacus
- Direct Media Inc.
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