Lists: Maximum Help From Limited Resources

“Most direct marketers have fewer resources than ever before,” says Linda Huntoon, executive vice president of consumer brokerage for Direct Media, which is a part of the infoGROUP umbrella of list firms. “They have reduced staff and cut back on systems and training. We are doing more consulting and more of the work that our clients did in the past. Fortunately, our association with a much larger company allows us to meet that challenge and offer more resources than ever.”