Lists: Maximum Help From Limited Resources
The list business is shrinking, but the experts and their knowledge are still there for the asking
But in reality, the contrary is true.
Never has the competition been fiercer among companies renting out prospect mailing and e-mailing lists, thanks not only to a weak and faltering economy, but also to changes in direct marketing brought about by the Web.
The economic downturn has caused a reduction in the number of direct marketers prospecting in the traditional manner. As a result, the number of names they’re renting for prospecting is diminishing. What’s more, the number of names available for rental is declining.
- Companies:
- Abacus
- Direct Media Inc.
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