Lists: Maximum Help From Limited Resources
The list business is shrinking, but the experts and their knowledge are still there for the asking
Regardless of how sophisticated the technology has become, or how difficult the economy has become, solid direct marketing principles still apply. Don’t stop prospecting, but prospect smarter, using not just acquisition, but reactivation and list rental optimization.
Mary Ann Kleinfelter is vice president of marketing at L-com, a B-to-B catalog/multichannel marketer of connectivity products based in North Andover, Mass. You can reach her at mkleinfelter@L-com.com.
- Companies:
- Abacus
- Direct Media Inc.
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