Lists: Maximum Help From Limited Resources
The list business is shrinking, but the experts and their knowledge are still there for the asking
No matter how you choose to prospect these days, include all your partners in the process — from the very beginning. This team should include list brokers and managers, co-op database providers, merge/purge vendors, among others. Literally everyone, all so they can know each other and their respective roles in your campaign. You’ll gain nothing and risk plenty by keeping parties in the dark.
- Companies:
- Abacus
- Direct Media Inc.
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