Lists: Maximum Help From Limited Resources

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The small- and medium-size catalog companies need the most help, and often turn to list firms for that help. Ronda Anderson, marketing manager for American Time & Signal Co., a Dassel, Minn.-based multichannel marketer of clocks and clock parts, says she doesn’t find competition among list firms to be a major issue right now. “Our process is to find a good partner to stay with,” she says. Her goal is to learn more about industry trends and standards, “so we can mail smarter. A trusted list partner can help provide that information.”