Lists: Maximum Help From Limited Resources
The list business is shrinking, but the experts and their knowledge are still there for the asking
It’s not surprising that as multichannel marketers try to stretch their prospecting dollars further, they ask their list firms to negotiate more and better deals. Huntoon and Hawes both point out their companies spend a lot of time helping clients do much more, such as performing multichannel analysis of clients’ campaigns and developing complete circ plans. Sometimes they act as the repository of history for catalogers when changes at catalog companies make history difficult to recreate.
- Companies:
- Abacus
- Direct Media Inc.
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