Lists: Maximum Help From Limited Resources
The list business is shrinking, but the experts and their knowledge are still there for the asking
FastPath allows marketers access to an integrated, complete circulation solution that combines Abacus’ co-op data and state-of-the-art modeling. In addition, catalog members can get postal preparation services through FastPath, which simplifies the process of getting offers in the mail, reduces overall costs, and further enhances response potential and strategic flexibility.
- Companies:
- Abacus
- Direct Media Inc.
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