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Reggie Brady
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MailerMailer reported the impact on results for personalization in subject lines. The difference turns out to be substantial.
Many catalogers use urgency in their subject lines. It’s a good tactic to get recipients to act now, rather than letting the e-mail languish in the inbox. Here are some examples of from line and subject line combinations that might stimulate ideas.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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