E-Mail Applied: Change the Subject

Short and Direct
Long subject lines can be truncated in some e-mail clients. Keep your subject lines between 45 to 50 characters, including spaces. If you do use a longer subject, put the most important information first.

EmailLabs has an easy-to-use tool on its Web site that allows you to preview how your from and subject lines appear in various e-mail clients. It’s worthwhile to check it out at www.emaillabs.com/tools/from_subject_line_tool_popup.html.