The latest tricks to drive open rates and get results

By Reggie Brady

Subject lines have the greatest impact on your e-mail’s success. It pays to get them right.

Reggie Brady is president of Reggie Brady Marketing Solutions, a direct and e-mail marketing consultancy in Norwalk, Conn. You can reach her at (203) 838-8138 or reginabrady@att.net.

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Companies:
Dell Computer Corporation
FootSmart Products
Hello Direct
J. Crew Group, Inc.
Norm Thompson Outfitters, Inc.
Orvis Company
Staples
Williams-Sonoma

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

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