E-Mail Applied: Change the Subject
The latest tricks to drive open rates and get results
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Subject Line Mistakes
Here are some subject lines that aren’t as effective as they could be:
“What do Madonna and Guy Ritchie talk about in bed?”
It’s an intriguing headline, but the effect is ruined with HTML coding. The mailer attempted to italicize the word “do” with the coding, but it didn’t work.
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