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Reggie Brady
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Subject lines carry a lot of weight. They drive open rates and results. After e-mail recipients look at your “from” line and recognize your company or service, the next thing they do is look at the subject line to see what might interest them.
Let’s examine some of the latest techniques for getting customers past the e-mail client and into your site.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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