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5. Mobile is big business: Mobile visits to e-commerce websites are booming year-over-year. Apps that customize the user experience, enhance convenience and offer real-time deals are a sound part of any holiday sales strategy.
6. Customers don't want to pay for shipping: According to a 2014 survey by UPS and comScore, 81 percent of online shoppers believe free shipping is important. Offering free in-store pickup also has proven an effective promotion in recent years. Share your incentives via social networks to gain an edge over competitors.
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Anees Merchant
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