6 Digital Trends Driving Sales This Holiday Season

4. The game starts early: Consumers are shopping early this year, and retailers that are already marketing in earnest have access to a larger pool of consumers who want to beat the holiday madness. If the trend of early shopping continues in years ahead, some retailers may opt for guaranteed delivery cutoff dates closer to mid-December, rather than waiting until Christmas Eve. Even so, Black Friday just opened the floodgates for another rush of holiday shoppers, so retailers still can get in on the game.