6 Digital Trends Driving Sales This Holiday Season

1. Video wins the day: Retailers that use video to showcase their products and services on social networks are more likely to capture shoppers’ attention. And with more attention on your products, the higher the likelihood of generating sales.

2. Social shopping has arrived: Twitter's "Buy" button and Facebook's e-commerce integration have ushered in the era of social shopping. That said, use caution here. Retailers should only consider social shopping for products already trending on social media networks.