6 Digital Trends Driving Sales This Holiday Season

At Blueocean Market Intelligence, we conduct an ongoing, proprietary analysis of the social media efforts of the nation's top 100 retailers (as defined by the National Retail Federation) and use this information to develop the the Social Media Effectiveness Index for Retailers. This index helps us derive predictions about what's working and what's not in holiday retailing. Incorporating these tactics — customized according to the specific needs and behaviors of your target audience — will help you convert followers without busting your marketing budget.