The Key to Success? Personalization, Say Leading Retail Executives

"We're always looking at different social gaming platforms, like Farmville, as place to promote our company," said Rue La La's Cooper. "But it's one of 59 different touchpoints we're focusing on." In addition, he said that Rue La La has to be careful when selecting a gaming platform to make sure it matches the company's brand messaging. "Our brand is delicate," Cooper said.