The Key to Success? Personalization, Say Leading Retail Executives

"Data is key for us because it helps us understand who our customers are," said panelist Christophe Garnier, president and chief marketing officer at Totsy, a private-sale site focused on babies and kids’ products. "We use data to make sure the content in emails we send every day to our members are relevant and that each customer is getting a different email. This is important to us since email accounts for 75 percent of our revenue."