Fulfill Inquiries Fast

From these results, we can extrapolate a few lessons:
- In general, companies pay very little attention to fulfilling catalog requests. Inquiries are gold, yet some catalogers don’t do a good job getting catalogs into the hands of these qualified prospects.
- The length of time it takes to fulfill the inquiries isn’t made a top priority. For every day it takes after about one week, the value of the inquiry diminishes.
- There usually are no incentives or dot-whacks thanking prospects for their inquiries or making them offers to purchase.
- The re-mail opportunities are minimized due to the length of initial fulfillment time.