Fulfill Inquiries Fast

How fast should you fulfill inquiries? There’s a direct relationship between the number of days it takes you to fulfill a request for a catalog and the conversion rate. It’s best to fulfill the initial catalog request in 24 to 48 hours.

Some catalogers hold inquiries until they have enough to send via Standard A mail. This is a big mistake. Inquiries need to be fulfilled daily. Again, the faster you fulfill catalog requests, the higher your conversion rate will be.