Fulfill Inquiries Fast

Unsolicited catalog requests come from many sources. We don’t always know their origins, but we do know inquiries are “diamonds in the rough.” If someone takes the time to request your catalog, chances are he or she is very interested in your products. What’s more, you can re-mail the inquiries — those that do not convert right away — two, three or more times with success. The point is, they’re very qualified prospects.