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Encouraging More Inquiries
We know inquiries yield a high conversion rate. So what can you do to generate more inquiries? Following are a few ideas:
1. Test the use of space ads to generate catalog requests.
2. Test inquiry-generating cooperative programs that you pay for on a “per-inquiry” basis (these programs tend to generate a lot of inquiries, but the conversion rate can be low).
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- Companies:
- Lett Direct Inc.
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