Fulfill Inquiries Fast

Typical Conversion Rates

I’ve discussed conversion rates in general, but how do they compare, and what can be expected?

The initial conversion rates for inquiries typically range from 5 percent to 10 percent. Re-mailing the non-converting inquiries one, two or even three times often yields an additional 2 percent to 4 percent. These percentages compare favorably with the response rate from a typical rented list at 1 percent to 2 percent. An actual chart that tracks the conversion rate of a consumer catalog company’s inquiries over time is available by clicking here (PDF).