Fulfill Inquiries Fast

At Lett Direct, we sometimes conduct studies to determine how quickly companies fulfill catalog requests (i.e., inquiries).

While some catalogers do a great job turning around requests, many don’t. Unsolicited (and solicited) catalog requests can be extremely valuable, and a high percentage convert into buyers. Therefore, inquiry fulfillment needs to be monitored more closely and given a higher priority. This month, I’ll discuss the importance of inquiry fulfillment and provide results of a recent study we conducted.